@westernusc POV: you waited all of uni to see noah kahan live 💜 night 2 tickets are still available through link in bio! #purplefest #rocktherunway #noahkahan #westernuniversity #uwo ♬ original sound - Western USC

PurpleFest Campaign

PurpleFest is Western University's largest annual student concert and festival experience and last year's PurpleFest at Rock the Runway was bigger than ever.

@westernusc Rock your body w noah and marshmello this friday and saturday‼️Tickets are running low💜 #rockyourbody #marshmello #noahkahan ##uwo #westernuniversity ♬ original sound - Sam Jorden

  • Campaign Promotion

  • Social Strategy

  • Audience Engagement

  • Event Marketing

My Role

Developed social media content and promotional messaging across Instagram, TikTok, and Stories to drive awareness and ticket sales for PurpleFest.

Results

10,499

Total Attendees

$1.15M

Total Revenue

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