USC Influencer Program

Created and launched the USC Influencer Program to expand awareness of student services, events, and initiatives through creator-led content.

@haleymjackman western university x SURVIVAL KIT @Western USC #westernuniversity #unilife @Western University ♬ original sound - HALEY JACKMAN
@andreaanoelle thank you @Western USC @USC Purple Store - Western 🤍🍀 #prhaul #uwo #western #haul #university ♬ original sound - andrea noelle

My Role

Founder & Program Lead

Results

  • Built influencer marketing strategy

  • Recruited student creators

  • Managed creator relationships

  • Coordinated event invitations and PR opportunities

  • Developed influencer engagement framework

Responsibilities

  • Expanded organic reach

  • Increased user-generated content

  • Improved visibility of USC initiatives

  • Strengthened peer-to-peer promotion across campus

Previous

Goose Talks
Next

PurpleFest Campaign